IMARC Group, a leading market research company, has recently releases report titled “Australia Hand Sanitizer Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”. The Australia hand sanitizer market size reached US$ 336.6 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 220.6 Million by 2028.
Factors Affecting the Growth of the Australia Hand Sanitizer Industry:
- Increasing Health Awareness:
One key factor driving the growth of the hand sanitizer market in Australia is the increasing health awareness among consumers. With the rise of health-related information and education, Australians are more conscious about hygiene practices to prevent the spread of germs and viruses. The recent global health events, including the COVID-19 pandemic, have significantly heightened awareness about the importance of hand hygiene as a preventive measure against infections. As a result, there has been a surge in demand for hand sanitizers, propelling the market growth. This trend is supported by government and health organizations promoting hand hygiene, further influencing consumer behavior toward maintaining hand cleanliness as part of their daily routine.
- Product Innovation:
Innovation and the introduction of various product types are also driving the hand sanitizer market in Australia. Manufacturers are expanding their product range to include hand sanitizers with added benefits such as moisturizers, natural ingredients, and a variety of scents. This diversification caters to the preferences of different consumer segments, enhancing the user experience beyond basic hygiene. Moreover, the availability of hand sanitizers in various formats, such as gel, foam, and spray, provides consumers with options that suit their convenience and lifestyle. These innovations meet the demand for effective germ protection and also appeal to consumers looking for additional qualities in hand hygiene products, thereby stimulating market growth.
- Government Initiatives:
Government and corporate initiatives have played a crucial role in the expansion of the hand sanitizer market in Australia. Public health campaigns and regulations aimed at promoting hand hygiene in healthcare settings, educational institutions, and public spaces have increased the use of hand sanitizers. Additionally, businesses across various sectors are incorporating hand sanitizing stations within their premises as a standard health and safety practice. These initiatives, coupled with the support from health authorities emphasizing the importance of hand hygiene, have led to a sustained demand for hand sanitizers. Furthermore, the corporate sector's bulk purchasing of hand sanitizers for employee use has significantly contributed to the market's growth, showcasing a commitment to public health and safety.
Leading Companies Operating in the Australia Hand Sanitizer Industry:
- BWX Limited
- Careline Group
- Colgate-Palmolive Company
- Ego Pharmaceuticals Pty Ltd
- Elyptol Australia
- Gojo Industries, Inc.
- Reckitt Benckiser Group PLC
- Schulke & Mayr GmbH
- Sydney Solvents
- Unilever PLC
For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/australia-hand-sanitizer-market/requestsample
Australia Hand Sanitizer Market Report Segmentation:
By Product Type:
- Alcoholic
- 60%-70%
- 71%-80%
- 81%-95%
- Non-Alcoholic
Alcoholic (60%-70%, 71%-80%, and 81%-95%) leads the market as it possesses effective disinfecting properties.
By Product Form:
- Gel
- Liquid
- Spray
- Foam
- Others
Gel dominates the market share due to due to its easy spread ability on the hands.
By Ingredient:
- Synthetic
- Natural
- Organic
Synthetic accounted for the largest market share as they possess high disinfectant capacity.
By End User:
- Hospitals
- Households
- Restaurants and Hotels
- Others
Hospitals accounted for the largest market share due to the increasing awareness about negative impacts of hospital acquired infections (HAIs).
By Pack Size:
- Large
- Medium
- Small
Large holds the largest market share due to the rising demand for bulk quantities of sanitizer in hotels, restaurants, and other commercial places.
By Distribution Channel:
- Supermarkets and Hypermarkets
- Pharmacies
- Online
- Departmental Stores
- Others
Supermarkets and hypermarkets accounted for the largest market share as they provide a wide variety of options to the buyers.
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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