Relationship ads are advertisements promoting online dating platforms. They form a major part of relationship marketing and are aimed at people looking to enter the dating world for relationships or any other form of companionship. Depending on the interests and online behaviour of the users, these ads can appear on search results, dating websites, apps, or social media. Â
Such singles ads often seek out people's emotional sides, promising to engage them with people who fit their preferences. They form an emotional appeal by evoking feelings of love and happiness.Â
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