Are you aware of the total number of insurance companies in the USA? According to a report published by Statista, 737 life insurance companies were up and running in the year 2022. And the scope of the insurance industry doesn't end here. You've got health insurance, fire insurance, motor insurance, and so much more. 

A saturated market like insurance can be tough to enter. But with the right positioning and catchy insurance ads, the industry can welcome you with open arms. We understand this might seem a little daunting, which is why we have compiled a list of the best insurance advertising agencies. 

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How does advertising contribute to an insurance company's growth?

Before you start comparing insurance advertising agencies, let's cover why you need one. The simple answer would be to run insurance ads. But that's something you can do on your own, right? You definitely can, but consulting experts is a good option to see better results. 

Insurance advertising agencies work beyond your traditional advertising techniques. Insurance ads now have to compete with high bids to be seen and play a serious role in establishing long-term relationships. The sector is highly competitive, making it necessary to come up with better positioning strategies. Specialized agencies can do market research for you to ensure that our insurance ad campaigns reach the right target audience at the right time. 

Signs that you need an Insurance Advertising Agency 

Have your insurance ads had little success lately? An unsuccessful or nonexistent advertising strategy will likely damage your business more than you realize. 

It may be time to look for an advertising agency if you come across any of these signs-

• Lack of marketing expertise
• Decrease in sales and leads
• Campaigns not generating expected results
• The In-house team is overloaded
• Limited Budget
• Growing Business 

Best Advertising Agencies for Insurance Ads in the USA

Let's explore some of the top insurance advertising agencies that can get you closer to your advertising goals. 

1- 7Search PPC

Specialty: PPC Ad Network

7Search PPC is a versatile ad network connecting thousands of advertisers and publishers from various niches. The platform offers targeted campaigns, high traffic, and ROI to help businesses thrive in the competitive insurance advertising landscape. Having been in the advertising game for over 10 years, their team of IT and marketing professionals has led successful insurance marketing campaigns that have generated high-quality leads and sales. 

Services: 

• PPC Campaign Management
• Performance Monitoring 
• Bid Optimization 
• Goal Oriented Campaigns 

What makes them special? 

Various pricing models, such as CPC, CPM, and CPA, fit your campaign objectives.

6 Ad Formats- insurance banner ads, insurance native ads, text ads, popunder ads, in-page push ads, and video ads. 

24*7 Support Assistance- to launch, analyze, and optimize your insurance ads. 

Self-Serve Platform- that allows users to navigate and launch campaigns independently. 

Connect with them at support@7searchppc.com or +1-541-414-3112.

2) Insurance Marketing Partners 

Specialty: Marketing for independent insurance agents 

Insurance Marketing Partners is a digital marketing agency focused on helping independent insurance agents build a bigger business. They work by understanding your insurance agency's strengths, weaknesses, and who you want to target. By adopting an individual approach with each agent, they help you make smart decisions with your insurance planning ads. 

Services:

• Social Marketing 
• Email Marketing
• Paid Search 
• Agency Websites

What makes them special? 

Local Search Optimization- to get your business the top spot on localized search.

One-on-One Strategy Sessions-  or regular meetings to keep track of your current campaigns, analytics, and adjustments to be made. 

Connect with them at mike@insurancemarketingpartners or 855-797-2432. 

3) NextLeft

Specialty: SEO and Content Marketing

NextLeft is an SEO and Content Marketing digital agency for insurance businesses that want to thrive in the organic insurance marketing scene. They are a team of professionals who work with in-house marketing teams and SEO experts to accelerate projects with clean strategies that transform brands. The agency is dedicated to building long-term relationships and driving high ROI with constant innovation. 

Services:

• Technical SEO
• Shopify SEO
• Content Marketing
• Premium Link Building 

What makes them special?

Heat Map Analysis- to help you understand where on the website users spend the most time and the elements they click on. 

Scalability- that ensures your insurance company grows in the future by implementing scaled SEO strategies. 

CRO Audits- or conversion rate optimization to find low-converting pages and the reasons behind them. 

Connect with them at marketing@nextleft.com or (858) 780-4887. 

4) Melon Local 

Specialty: Local SEO and Marketing 

Melon Local specializes in helping insurance agencies reach their target customers with localized marketing strategies designed to generate more traffic. They streamline your insurance ads targeting process by delivering local leads daily. Their approach is a strategic blend of highly targeted ad placements and organic growth online. 

Services: 

• Local Paid Search
• Organic Search Optimization
• Reputation Management 
• Social Media Marketing

What makes them special? 

Data-driven Approach- where decisions are made based on numbers and graphs.

Monthly Reports- with key performance indicators or KPIs that are transparent enough to keep you in the loop. 

Melon University- which is a comprehensive insurance education hub led by insurance professionals. 

Connect with them at 866-783-9031.

5) Neilson Marketing Services 

Specialty: Digital Marketing

With over 30 years of experience, Neilson Marketing Services specializes in digital marketing services for insurance agents, wholesalers, MGAs, Carriers, and Vendors. The years of knowledge have made them experts in generating leads with written insurance premiums of more than $2B. Their strategy is simple: listen first, strategize second, and then implement changes that will help you grow. 

Services:

• Lead Generation
• Insurance SEO
• Insurance Web Design 
• PPC Marketing 

What makes them special? 

Telemarketing Services- with trained calling reps that give a call only to interested prospects without wasting your time and money. 

Agency Directory- a SaaS database customized to the needs of the insurance industry. 

Connect with them at hello@neilsonmarketing.com or (855) 741 2870. 

Get the Most From Your Insurance Ads Agency 

When you invest in an insurance ads agency, they become important partners in growing your business. Here's how you can get the most from your insurance ads agency. 

Share required information 

We obviously don't mean personal information about your current clients but information related to your business. Include the key areas where your insurance business flourishes and shortcomings that you need to work on. Also, any competitors that you have identified and the value proposition of your business can help them grasp the value of your business. 

Set realistic expectations 

Taking your newly launched business from two leads to a hundred leads within two days is not realistic. Obtaining results from insurance ads is an ongoing effort, and setting realistic expectations can help your agency perform better. 

Express your goals

Communicate your desired goals and accomplishments to your advertising agency. Remember to be clear about the budget you're willing to spend and the time frame within which goals should be achieved. 

Stay open-minded 

Often, your ideas won't match what your advertising agency has in mind. However, it is important to stay open to their suggestions and try innovative approaches outside your comfort zone. Your agency will most likely recommend strategies based on your budget and goals. By being flexible with their ideas, you can benefit from their expertise and creativity. 

Provide feedback 

Tell your advertising agency what you think about campaign results and any additional strategies you want to try out. Your feedback will help them further create insurance service ads and refine their approach for better ROI. 

Conclusion 

Hiring an insurance advertising agency is not a complicated task. All you need are people who understand your goals, come up with innovative strategies within your budget, and are open to hearing your feedback.

Remember that when you invest in an advertising agency, you invest in the future of your insurance services. By working together as partners, you can create a brilliant blend of your insurance and their advertising expertise. Results are significantly higher when you focus on the long game. Using PPC for insurance ads is one of the best ways to get your return on investment. Insurance ad networks like 7Search PPC are available 24*7 for your advertising needs. 

Frequently Asked Questions (FAQs) 

When to use insurance ads?

Ans: When to use insurance ads depends on your goals. Advertising will be a good idea if you need to improve awareness about your brand or increase product sales quickly. 

How can I make creative insurance ads?

Ans: You can make your insurance ads more creative by stirring emotions, using striking visuals, and crafting a memorable message by employing storytelling. 

How do advertising agencies attract more customers?

Ans: Insurance advertising agencies connect you with publishers and relevant people in the industry. They use their expertise to create, publish, and optimize your insurance ads that are meant to increase your traffic, leads, and sales. 

How much do insurance companies charge? 

Charges usually differ from company to company. Some may charge around 15% commission, while Ans: others charge on an hourly or campaign basis. With insurance ad networks like 7Search PPC, you can begin with as low as $100. 

How will I know if I have employed the wrong ad agency?

Ans: While employing an advertising agency is good, knowing when to ditch them is just as important. A few red flags can be a lack of transparency, poor communication, not achieving desired results, poor ad quality, or a negative attitude. 

References

Why Is Your Average CPC So High and how to fix it?

What Is The Best CPC Ad Network?

The Anatomy Of An Irresistible Display Ads

Retargeting Ads: Reach your Target Audience With PPC Ad campaign